Category Archives: Digital Marketing

Display advertising best practices

Display advertising best practices do not stand still, they change and evolve continuously. And in the world of online displays, tracking these changes is a necessity. Why you ask Since the first online banner advertising surfaced in the 1990s, banner best practices have changed a lot. From humble beginnings, display advertising has moved from simplified… Read More »

Top level marketers believe that tech

In our recent State of In-Housing report, 96% of top-tier marketers assumed that Tech was driving the in-house movement. Yet what is it about advertising technology that has enabled an in-house revolution in marketing? 1. Capacity change is fuel Greater efficiency is the top 5 reason for brands to do their in-house marketing. In fact,… Read More »

Why digital storytelling

From time to time we again hear the question ‘What is this advertisement not dead’? For years, bloggers and authors have been announcing the end of this advertising format. Yet display advertising is not going away. Actually, digital advertising spending is actually increasing! And how can they increase the effectiveness of their own advertisements? What… Read More »

How DC Thomson Media achieve

In addition, put a spotlight on some of their more innovative campaigns with Inverness Travel and Campbell Meets. DC Thomson Media is one of the leading media organizations in the UK. They publish newspapers, magazines and have recently diversified into new media, digital technology, retail and television interests. Their designers create exceptional display ads for… Read More »