12 Ways to Reduce Loading Time and Improve SEO of a Website

By | July 8, 2020
If you have a business website that has been untouched since the moment it was designed, think again? A website that is not optimized and slow loading times can lead to a decline in conversions, page views as well as customer dissatisfaction.

Finally, a slow website is something that immediately affects the busyness of your website which is not good for your profits as well as reputation in front of Google.

In addition, you may already be aware of the fact that a website that takes more than 3 seconds to lead to a bounce rate forces a user to move towards a competitor’s business. Therefore, it becomes important to work on optimizing the website to reduce loading time as well as to generate better revenue with better page speed.

1. Reduce HTTP request

Yahoo says that about 80 percent of the loading time on your website is derived from HTTP requests, which leads to images, scripts, and CSS data. Therefore, it is necessary that you should have a clear picture of the total HTTP requests on your website to reduce the page load time.

2. Minimum files

The appearance of your site depends on various HTML, JavaScript, and CSS files and all of them can take a lot of time to load. But if you can spend some time on minimization of these files, it can really help you in increasing the speed of your website.

3. Asynchronous loading

Most of the time, your website loads synchronously which means loading all the elements one by one. However, you can work on asynchronous loading so that all the items of your webpage can be loaded simultaneously without increasing the loading time of your website.

4. Defer JavaScript

Defer javascript is about preventing all heavy files from loading until the minor subject is fully loaded. You can take advantage of various plugins such as WP Rocket on WordPress to ensure faster loading of pages to these files.

5. Reduce first byte

Make sure that you should minimize the load time of your website before the byte as Google recommends TTFB to be less than 200ms. This requires you to align DNS lookup, server processing, and response under scheduled times for better load speeds.

6. Reduce server response time

Response time is all about finding a specific DNS record to find the location on your website IP and server. Therefore, to get quick loading of your website data it is necessary to have a fast DNS.

7. Find the right hosting

Make sure that you plan to get the right hosting for your website based on the traffic to your website. You can switch from shared to VPS or dedicated hosting options to get quick loading.

8. Go to compression audit

When you are working on your website’s load time, make sure you compress your files to the smallest size to ensure a quick load without compromising data quality.

9. Enable compression

The next thing you need to do to increase the speed of your website is to resist files that contain repetitive code and compress files that need to be run on the server.

10. Use browser caching

You can always take advantage of browser caching to improve the speed of your website. This may require you to load as many components as possible within 2 to 3 seconds so that maximum information can be stored in the cache memory of the user’s device. This will help reduce your page load time so that there is no problem in downloading all the information every time.

11. Small images

The next step you can take to reduce the page speed of your website is to use small images. Although images are an important part of the e-commerce business, make sure that you only offer useful graphics with the best quality and crop them to the optimum size for faster loading.

12. Use the content delivery network

When there is a lot of traffic to your website or you have your server far away from the user, it can increase the load time. Therefore, to resolve such issues you can use the content delivery network to route each user request to the nearest server and ensure quick page load times.

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